Here’s a box office surprise that’s turning heads: Shahid Kapoor and Triptii Dimri’s O’Romeo has defied all odds with a remarkably strong Monday hold, netting an impressive Rs. 32 crore in just four days. But here’s where it gets controversial—while most films plummet by 65–70 percent from Sunday to Monday, O’Romeo saw a drop of only 45 percent. Is this a genuine audience win, or is there more to the story? Let’s dive in.
On Monday, the film collected approximately Rs. 4.50 crore nett, a surprisingly robust performance given its underwhelming weekend trend. Sunday’s collections barely edged past its opening day by 5 percent, leaving many to wonder how Monday managed to buck the trend. Typically, such a hold is unheard of, especially without external factors at play. And this is the part most people miss—the film ran a “Buy One Get One” offer on Monday, a tactic known to boost footfalls but often at the cost of distributor profits. Even with such offers, a 45 percent drop is still unusually strong.
So, what else could explain this hold? For starters, Sunday’s collections were likely suppressed due to a major cricket match, making Monday’s numbers appear healthier in comparison. Additionally, the Maha Shivratri holiday may have provided a minor boost in certain regions. But here’s the real question: How much of this success is organic, and how much is driven by external factors? Some industry insiders suggest there might be “feeding” involved—a practice where collections are artificially inflated. If true, this could skew the film’s actual performance.
With a four-day total of Rs. 32 crore nett, the film is on track to reach around Rs. 42-43 crore nett by the end of its first week. Had this trend been entirely organic, it would’ve been a game-changer, positioning O’Romeo for a sustained run. However, given the external factors at play, the real test lies ahead. Once these influences subside, we’ll get a clearer picture of the film’s true audience appeal.
Here’s a breakdown of O’Romeo’s box office collections in India:
- Friday: Rs. 7.75 crore
- Saturday: Rs. 11.50 crore
- Sunday: Rs. 8.25 crore
- Monday: Rs. 4.50 crore
- Total: Rs. 32.00 crore
What do you think? Is O’Romeo’s strong Monday hold a sign of genuine audience love, or is it a result of clever marketing and external factors? Let us know in the comments below!
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